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A card game that starts extraordinary conversations

Who We Are is a pack of 55 cards, each with a great question on it, that has been proven to start extraordinary conversations. They range in depth from easy icebreakers to almost-therapy and have been used by thousands of people to connect more deeply with friends and family. You can read more about why we made Who We Are here.

You can buy the game, and join our constantly growing community at whowearegame.comYou can follow us on Instagram here, and download our press packet here.

We're a very small team, so I wore a lot of hats through the process, but mostly I helped shape the product, did our brand strategy, designed the cards and packaging, as well as built out our Shopify site and created content for our social channels.

It's been wonderful to build something fun, and immediately good for the universe. Other people seem to think so too - we sold out our initial production run in less than 24 hours when we were featured on FabFitFun, have been listed as a top holiday family game on Refinery29, and were picked for CitizenM's retail collection CollectionM. Most gratifying though, has been our partnership with Humanly, which you can read about here.

And there's more to come - we are currently working on special editions for Teams and Couples, which are coming in 2019.

Strategy - LF

Product - AK

Marketing - VB

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