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A card game that starts extraordinary conversations

Who We Are is a pack of 55 cards, each with a great question on it, that has been proven to start extraordinary conversations. They range in depth from easy icebreakers to almost-therapy and have been used by thousands of people to connect more deeply with friends and family. You can read more about why we made Who We Are here.

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You can buy the game, and join our constantly growing community at whowearegame.com. You can follow us on Instagram here, and download our press packet here.

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We're a very small team, so I wore a lot of hats through the process, but mostly I helped shape the product, did our brand strategy, designed the cards and packaging, as well as built out our Shopify site and created content for our social channels.

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It's been wonderful to build something fun, and immediately good for the universe. Other people seem to think so too - we sold out our initial production run in less than 24 hours when we were featured on FabFitFun, have been listed as a top holiday family game on Refinery29, and were picked for CitizenM's retail collection CollectionM. Most gratifying though, has been our partnership with Humanly, which you can read about here.

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And there's more to come - we are currently working on special editions for Teams and Couples, which are coming in 2019.

Strategy - LF

Product - AK

Marketing - VB

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packaging
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2018-12-09
citizenm_nyb
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